If you own a local business, I’ve got a cold hard fact you’ve got to get your mind around: THE YELLOW PAGES ARE DYING.
When people in your community look for a plumber, mechanic, lawn service, or therapist- they’re not grabbing for a book, they’re logging on to Google from their computer or iPhone. My guess is you do the same.
So the million dollar question is… are they finding you?
Of the hundreds (thousands?) of local monthly searches for your profession, what percentage are contacting you, and what percentage is your main competitor scooping up?
The Time is NOW to Establish Your Dominance Online!
As someone who studies local business marketing, and has helped many local businesses find success online, I want to climb to the rooftops and shout… “NOW is the time to invest in your online marketing!” You see, in 5 years, online marketing is going to be absolutely saturated… but right now it’s not.
Not yet.
And those who get the jump on the competition NOW will build the most search engine longevity, and enjoy the elusive top listings in your local market.
So how effective is your online presence? Are you driving hordes of hungry new customers to your business, or are you hidden from the slew of hungry consumers actively searching online every single day?
[testimonial3 author="Bob Cuffe, owner Glacier Excavating, Eureka, MT" + pic="http://www.toplistingnow.com/wp-content/uploads/2011/03/cuffe1.png"]“In my line of work, I never gave much thought to marketing online. With Dave’s help, we put up a site and he did his marketing thing. A month later I got a call from an out of state contractor who found us on the web, resulting in a job worth $30,000. I’m a believer, Dave!”[/testimonial3]
How We Can Help
Quite simply, we will put you in front of potential customers. Give Google, as well as the other search engines, what they want, and they will reward you with interested web searchers…. for months and years to come.
But we also are in tune with a very important fact- just getting rankings, and web traffic isn’t enough. You’ve got to convert them into paying customers. Only THEN is your online marketing effective. So we focus on ways to bring in new traffic, convince them to give you their business, and help you maintain the relationship so they’ll buy from you again!
Below are the five ways we can help your business grow; I encourage you to take a good look at each of them… they’re battle-proven ways to grow your business using the power of the web!
[headline_tahoma_small_left color="#000000"]Marketing Service #1: Optimize Your Google Listing[/headline_tahoma_small_left]
Here’s a revealing exercise. Pretend you are one of your customers… and try to find someone performing your service by searching Google.
For example: “Seattle Mexican Restaurant”. “Tampa Roofing Company.” “Boise Marriage Counseling”.
You’ll see a lot of little red thumbtack icons… these are the local listings in Google’s directory. And you can bet that the listing at the top of that results page is RAKING IN the business from online searches. Are you there on top? On page one? Page ten?
How does Google rank local sites?
The truth is, Google has a pretty tough job. If there are 50 auto repair shops in Tampa, it has to make some kind of determination as to who gets the top spot. And they certainly aren’t coming out to visit you to check your talents… so they have to use the criteria they find ONLINE to determine their rankings.
And a large part in their decision is how well you describe your services! Google can’t very well rank you for “Transmission Work” if they don’t know you specialize in this.
So one of the ways we can help YOU get higher rankings is by optimizing your Google listing. After having you fill out a brief questionnaire describing your strong points… we go to work. We truly beautify your listing, by adding your business information, descriptions, categories, logos, photos, videos, and much more.
We know what Google likes to see, and what raises a red flag in their eyes.
When we optimize your listing, we give you the absolute BEST chance of standing out to Google (and other search engines!) to get the highest possible rankings!
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[headline_tahoma_small_left color="#000000"]Marketing Service #2: Submit Your Business to 60+ Directories[/headline_tahoma_small_left]
Another way Google determines who gets ranked on page one is who is the most popular. (Cue flashback to your middle school years). Yes, it’s true- more search engine value is given to businesses who have the most “buzz” on the internet; the more Google has heard of you, the more likely you’ll be given top spots for a search.
Google refers to these online references as “citations”. And while most businesses get a couple here and there (i.e. a Facebook page, Angies’ List, etc) most don’t put much effort into this.
But without a doubt, the more directories you submit your business to, the better you look in Google’s eyes. The common obstacles most businesses face at this point:
- Where do I find these directories?
- What information should I submit to optimize my results?
- WHERE do I find the time to do all of this??
Our trained team of search engine experts can take over for you. We’ve compiled a list of over 60 business directories across the country, and know exactly how to enter your information to maximize your rankings. Once you provide your company information on an easy to use form, we’ll do the rest- and provide you with a detailed report when the job is done.
What sites will you submit my business to?
The list is vast. We have some popular sites you’ve heard of, plenty you haven’t, and we will also research some industry specific directories that will give you more focused exposure and traffic.
Here is a SAMPLE of some of the sites you’ll be listed in:
Some you’ve heard of, most you haven’t. But after we meticulously add your business’ info to them all, Google thinks you must be a rock star in your field, and you’ll see a definite leap in your rankings!
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[headline_tahoma_small_left color="#000000"]Marketing Service #3: Create a “Mobile Site” for Your Business[/headline_tahoma_small_left]
Smartphones are selling at an astronomical rate, and people of all ages are getting very savvy at searching the web with them. So you’d better believe they’re looking for local business with them.
And for most businesses, their current site looks fairly terrible when viewed through an Smartphone.
To take advantage of these smartphone searches, forward thinking businesses are creating “mobile sites”. These websites are a sharp, but scaled down version of your existing site. They usually contain only the basics people on the go need: a link to call you, a link to email you, a link to see you on a map.
If done well, they are essential to capturing smartphone traffic and converting these searches to what you really want- a call, an email, or a visit to your location!
You heard it here first, folks: in 5 years everyone will have a mobile site, get one before your competition does!
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[headline_tahoma_small_left color="#000000"]Marketing Service #4: Set Up Article and Video Marketing Syndication[/headline_tahoma_small_left]
An essential key to generating business is the ability to cast a wide net of content across the web.
In the offline world, the best way to attract the largest number of new customers is to get the word out in as many ways and places as possible. The online world is not different.
In the online world, the more content you can syndicate to the web, the more opportunities you have to attract new eyeballs to your web offerings.
Article marketing has long been the most established way to begin a new online relationship with web surfers. Therefore we syndicate multiple articles across some of the most influential article directories across the web.
Youtube has permeated our culture, cementing video offerings as the most dynamic, entertaining, and mesmerizing means of delivering a message. We provide you with multiple high quality, attention riveting videos to syndicate to the most watched video directories online.
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[headline_tahoma_small_left color="#000000"]Marketing Service #5: Create a Professional Customer Acquisition Website[/headline_tahoma_small_left]
If you are like most companies, your main website probably contains the name of your business in the name, and it likely focuses on who you are and what you do.
As you may have figured out, not many people are actually going to search for your company name when they are search for your product or service. So your website is unlikely to be discovered by those searching for what you have to offer.
So to address this, we build you a brand new site, focused on one thing only. Our website focuses on acquiring new customers for your business.
We will take the 5 most searched terms relating to your business, and build a site that will convert those searches into paying customers.
But we don’t stop there. We then develop the SEO (search engine optimization) strategy that you need to get this brand new website to the top of the search engines to maximize your exposure. It takes effort, but we do all the work for you!
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[testimonial3 author="Sandra Rossiter, Raydiance Tanning" + pic="http://www.toplistingnow.com/wp-content/uploads/2010/06/sandra.png"]“40% of our business is a direct result of our Google rankings. When you’re at the top, there is a constant stream of calls and walk in traffic!”[/testimonial3]
[headline_tahoma_small_left color="#000000"]Ready To Get Started?[/headline_tahoma_small_left]
For further details on the specific services listed below, please contact us today.